WELLNESS TOGETHER CANADA
- Healthcare
Role
Senior Product & Program Manager | UI/UX Consultant
OVERVIEW
Wellness Together Canada was a transformative initiative by the Government of Canada to provide accessible mental health and well-being resources during the COVID-19 pandemic. This platform offered free tools and support, including self-guided programs, confidential online chat sessions with mental health professionals, and specialized resources tailored for youth, Indigenous peoples, frontline workers, and more. As Canada’s largest digital mental health portal, it aimed to address the rising mental health needs during an unprecedented time.
MY CONTRIBUTIONS
1. Senior Product & Program Manager
In my leadership role during the final year of the project, I steered the platform’s growth and development with a focus on strategy, execution, and user experience.
2. Strategic Product Roadmap
Developed a comprehensive product roadmap informed by advanced user analytics, ensuring new features aligned with the evolving needs of diverse users.
3. Cross-Functional Leadership
Directed cross-functional teams, including developers, designers, and stakeholders, to enhance platform functionality and efficiency.
4. Feature Optimization
Implemented A/B testing and data-driven insights to prioritize and refine high-impact features, improving user engagement by 20%.
5. Rebranding Leadership
Spearheaded the seamless transition to align with the Wellness Together Canada brand, enhancing recognition and trust among users.
6. Marketing Integration
Integrated advanced data analytics with marketing strategies, driving a 25% increase in retention rates.
UI/UX Consultant
As a consultant, I laid the foundation for an intuitive, inclusive, and user-centric design:
1. User-Focused Design
Conducted research and testing to create a platform that catered to diverse demographics and ensured accessibility for all Canadians.
2. Accessibility Standards
Collaborated with teams to implement features that met accessibility requirements, providing an equitable experience for users with disabilities.
3. Iterative Refinement
Used user feedback to iteratively enhance navigation and interface elements, improving overall usability and satisfaction.
IMPACT
- Supported over 3 million users, making the platform a critical lifeline for Canadians during the pandemic.
- Increased user engagement by 30% through strategic product enhancements and a refined user experience.
- Established a scalable, sustainable framework for future mental health support initiatives.
REFLECTION
My experience with Wellness Together Canada reinforced the value of strategic leadership and thoughtful design in creating solutions that profoundly impact lives. From crafting seamless user experiences to overseeing complex product strategies, this project allowed me to leverage my skills to support Canadians in their mental health journeys during a pivotal time.